“Marketing works with the big picture. It’s holistic. It’s the conduit of information about the art, who creates it, why, and who will be interested. It’s understanding the heat of the work and its relationship with audiences. It’s the network of blood vessels that provides the two way communication between arts practice and the public”  (Hill, 2003, p31)

With the ever popular social media making marketing a potentially easier task , we still felt that traditional types of marketing would aid our advertising and promotion of our show. For instance we decided to use stickers with our company logo on as a tool of creating a relationship with our audience members. By giving them a sticker with our logo on , not only gets them excited and intrigued about our performance, but it is also a way of doing outside marketing. When an audience member goes away wearing one of our stickers this enables others to comment and ask what the sticker is about, creating this outer network of marketing and advertising of our company. This social inclusion into our marketing strategy is something which we will intend to continue in the future, as we want to get people talking about our work. The use of stickers was also incorporated into interconnecting all of our social media pages as we told people to tweet us if they were wearing or saw one of our stickers. This built an acknowledgment of our Twitter and Facebook for the audience as we were asking them to get involved and show off their stickers.

This original , versatile and economical marketing tool enables us to really build a relationship with our potential audience members, this little keepsake could possibly improve our audience base  by a small percentage but in this day and age everything counts. This isn’t a costly purchase and will be hopefully be something we continue to use for future marketing of shows and our company. Other things we hope to look into will be badges, fridge magnets and pens, these of which will all come with our company logo on.  Although other theatre companies use this type of advertising tool, we feel this adds a different level to our company relationship with the audience. Having such a varied target audience we feel this will attract a range of people to the work which our company aim to produce in the future.

Works Cited

Hill, L (2003) Creative Arts Marketing, Oxford: Butterworth p-1-35