By advertising and promoting our shows online through social media has had huge impact on our ticket sales. This is a massive improvement from what traditionally would have been a long winded process by having to flyer and goes out into the streets and speak to people. Although we may be loosing the connection with the real, social media has saved us money which for many theatre companies is something which we struggle with. Having such a tight budget our main way of promoting and advertising our theatre company was done through the use of social media.  Without the use of social media, I feel nowadays a lot of companies would be in trouble if we didn’t have all of these technological advances which have improved our marketing strategies by so much. “The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them.” (Glynn Mangold 2009, p357)

These popular sites are sites which society use on a day to day basis, they are becoming a necessity in daily life, and people are always checking their phones for updates. This is why we felt our main marketing strategies should be focused towards social media. We are forever searching for new innovative ideas to market out performance.

We have used a reoccuring colour scheme of cream and black throughout our social media platforms and sites so that they are all interconnected and attractive, this is a feature which we will continue to use for further projects as we feel it attracts our potential audiences.

Like other theatre companies we want to promote our show in anyway we can because of the competition that theatre has nowadays. To engage our potential audience members we felt a promotional event would aid ticket sales. An acoustic night was put on and we delivered a great night but also were able to sell a number of tickets. Without social media such as Facebook we wouldn’t have been able to get the number of people to attend the event. Over half of the people that came to the event bought tickets for the show. Facebook made this very easy to promote as we were able to create an event which was sent out to numerous people and included details of both the acoustic evening and our show. “[R]ecently reported by Arts Professional, is that Facebook, Twitter and blogs are increasingly the means by which ticket sales are driven, rather than reviews or traditional forms of advertising.” (Gardener, 2010)

But social media also is a free way of marketing and advertising our work to the public, it is a quick and efficient method and tool which delivers an easier solution to marketing your company.By using social media we are saving money which for many theatre companies is something which we struggle with. Without the use of social media, I feel nowadays a lot of companies would be in trouble if we didn’t have all of these technological advances which have improved our marketing strategies by so much.  These popular sites are sites which society use on a day to day basis, they are becoming a necessity in daily life, and people are always checking their phones for updates. This is why we feel our main marketing strategies should be focused towards social media. We are forever searching for new innovative ideas to market out performance.

One of the ways we have recently added a new exciting idea to our marketing was by creating a competition to win exclusive ‘Golden Tickets’ to our sold out show. By tweeting and face booking about this particular competition gains interest for those unfortunate people who didn’t manage to get a ticket. This particular competition linked with our show Take Me By the Tongue, the person who tweeted us with the most ridiculous song lyrics would win a ticket. This thrilling opportunity pushes us beyond your bog standard theatre company as it shows we have the modern eye to what a contemporary audience are looking for.

Works Cited

Gardener, L. (2010) Theatre: Wake up to the digital age! [online] Available at: http://www.theguardian.com/stage/theatreblog/2010/apr/18/theatre-digital-twitter-facebook-social-media   [Accessed 22/05/2014]

Glynn Mangold, W. (2009) Social Media: The New Hybrid Element of the Social Mix, Business Horizons.  52(4) p357