Marketing and advertising our companies show has been a enjoyable but yet challenging time. With all the theatre performances that are already happening in the Lincoln Performing Arts Center (LPAC) we have to showcase something which is going to spark interest and attention to our potential audience members.
Thus being why we as a company decided to hold an Acoustic Night which was held on 1st of May at the Lpac. This idea to hold an Acoustic Night arose from what our company was about , we take pieces of text, lyrics and speeches and change and deliver them in different ways taking them out of their original context. This linking to the acoustic night because our performers were taking songs and doing covers of them in their own unique way. For example Toxic by Brittany Spears was sung in a slow and soft way which completely contrasted the songs original performance.
To gain interest in our acoustic night we created posters and advertised on social media such as creating an event on facebook and tweeting about it on twitter. We also thought it would be nice if our audience members could take away a small souvenir which would help spread the word of our company but also be a nice way of them remembering us .”you may think its a waste of time to plan much of anything on a few dollars and cents, but if you follow some simple rules you’ll be suprised how much of a splash you can make on a tiny budget.” (Wallis, 2005,p84) However little money we had we wanted to make an impact on our audience so we decided to get some stickers printed. This was a relatively cheap marketing tool which we could stick on anything from people to posters. And our audience at the acoustic night loved them, they all thought that they were a nice touch to a chilled evening of music.
The actual evening went really well we had an audience of around 30-40 and everybody had a great time . Donations to our theatre company were made from audience members and we raised some money which would go back into the costs of our performance which we couldn’t be more delighted with. This night enabled to also promote our show ‘Take Me By The Tongue’ May 29th and people were able to buy their tickets at the Acoustic Night which also really boosted our sales .
Wallis, L. (2005) In Good Company. Currency Press: Australia. P.84
