Being part of the marketing team one of my aims was to design and create a logo for our company. Having the theatre company name “Hand Me Down Theatre” at hand to help, I went away to research and develop my ideas further. This however was quite a difficult task as the logo needed to be linked with our companies aims yet also be creative an eye catching. Researching into other popular theatre companies logo’s what I found out was the more simple the logo , the more I felt it caught my attention, as I was intrigued as to what sort of theatre they made. As example, Filter Theatre has a clean cut white 11 sided shape with filter in red to one side.
The shape of the logo was an aspect which I wanted to play around with. To start with as a company we discussed ideas and thoughts about what we wanted the logo to look like. Sketching ideas down was a way I could create and thought track all my ideas down . However my sketches were not professional looking enough so the production team thought about using Logo Design websites where you could use there ready made logos for a small cost.
These are a few of my original designs
These are a few of the designs from the logo website
In the end we decided to go with this logo we felt that the text was catchy and that the random letters linking with our collaboration of different texts.
Having a navy and green colour scheme we felt would catch the viewer’s eye. However after showcasing this logo on our Facebook, Twitter and Instagram, people gave us feedback. Why is it in the shape of glasses? Looks like an opticians! Why the use of letters? All of this feedback was very useful and discussion took place to try and change and progress from this.
A friend of one of the company’s is a graphic designer which was a great person to know at this time, discussing our ideas to him he was then able to create something which was professional, sharp and bold. He did this free of charge which was highly beneficial to us as the first logo had cost £11.00 so all in all, we hadn’t really wasted much of our budget. This whole process is about trial and error, developing along the way. The more feedback we get the more we are able to develop. Our new logo is edgy, simplistic but eye catching and we have had good feedback and comments on it already .
